Gerber Baby
Fall 2024  / Advanced Campaigns
This Gerber Baby rebrand brings a fresh, playful identity to the trusted baby food brand while emphasizing organic, all-natural ingredients. The new logo replaces the classic Gerber baby illustration with a modern, inclusive mark that reflects the diversity of today’s families. Vibrant colors, hand-drawn illustrations, and friendly typography help capture the joy and messiness of early childhood. The rebrand reinforces Gerber’s mission to nourish all little ones with products that are as wholesome as they are delightful.
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