UHaul Rebrand
Spring 2024 / Advanced Campaigns
This rebranding consist of a bold, modern aesthetic with bright orange for energy and motion and deep blue for trust and reliability. The clean lines, strong fonts, and simplified visuals are designed to feel fresh, confident, and welcoming to families and first-time movers alike. This look isn’t just about style; it’s about creating an experience that feels supportive, uplifting, and easy to navigate during big life changes.
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